I’ve been reading a lot about the role of Blogs as a new type form of information media, about the problems they raise but also about the advantages they bring on different scenarios and subjects.

A few months ago, I participated in a small talk (PT) which ended in a discussion of wether or not blogs could be considered a form of journalism, I personally said yes, although the more conservative wing criticize this position. The thing is that In Portugal if you don’t have a journalist credential then you cannot be considered a journalist, at least this was their main reason, besides this, which is something that might not be true in other countries, they also stated that journalists normally obey to some type of code of conduct, which a blogger may not, since there’s no guiding rules and in general no editorial role or board to evaluate the bloggers work. Another point, which I kind of realize it’s a problem is the one regarding the blogger security, on a traditional media there is some type of protection for the individual journalist, some type of safe net, the blogger has to deal with the lack of it, which might work in favor or against him.

Positions apart, seems that despite all the opposition blogs are increasing their importance as an important source of information, at least according to the latest report (part 2) of the Technorati CEO, David Siffry.

In this report, he states that although people are still paying a lot of attention to mainstream media giants, like CNN, The New York Times, etc. blogs are assuming interesting positions. He presents the the curve of importance according to Technorati, and surprisingly or not, on what we calls the Big Head you’ll find four blogs: Boing Boing, Engadget, Post Secret and Daily Kos sharing this sort of attention:

The most surprising of his report his that the biggest changes are happening after the Big Head and on a part of the attention curve he calls the Magic Middle, where blogs pretty much rule in the readers attention world. This particular area represents some of the most interesting and influential bloggers, which in many of the cases are writing of niche subjects and not for the mass media, but on this niche topics they rule:

But even when we get out of the niche subject, David points out that the blogosphere is and has been reacting to public events, to the incredible speed of about 1.2 Million posts each day, which means that there are about 50,000 posts each hour, according to Technorati stats:

Also deserving mention on David’s report is the fact that Tagging reaching mass utilization, 81 Million posts are using tags or some sort of categorization, which means over than 400,000 new tagged posts are created every day, it’s an impressive number.

David, presents the new service from: Explore, which allows anyone to guide his search according to the relevance guiven by a virtual editorial board composed by those blogs that technorati finds to be more important, informational or influencial on a specific subject. If you try out Explore, you see that you can refine (or fllter) by authority, in which authority represents this set of blogs that everybody seems to be linking to, in particular what do they have to say about what we’re searching for! The higher your search authority rank, the fewer results you’ll get. It’s an incredible feature provinding us with a tool to search the real “juice” on this mess blogsphere is becoming…

On the report you’ll also find some quite interesting numbers:

* Technorati is now tracking over 27.2 Million blogs
* The blogosphere is doubling it’s size every 5 and a half months
* It is now over 60 times bigger than it was 3 years ago
* On average, a new weblog is created every second of every day
* 13.7 million bloggers are still posting 3 months after their blogs are created
* Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour
* Over 81 Million posts with tags since January 2005, increasing by 400,000 per day
* Blog Finder has over 850,000 blogs, and over 2,500 popular categories have attracted a critical mass of topical bloggers