NY Times just released yesterday a new version of their digital home, the new design includes some new features that probably justify why the NY Times is such a reference on the news paper market. It’s not my all time favorite, that prize still goes for “El Pais“, I don’t really like to much crowded homepages, with too much information, but I recognize that an online newspaper homepage must fits for a diverse range of individuals needs, so I can live with it.

Most BloggedThe feature that got my biggest attention, was the fact that there’s now an explicit relation between the newspaper (traditional media) and the blogosphere, in the sense that on the homepage you’ll now find an area where you can read the most blogged articles from the newspaper, and this way get a sense of what people are actually talking about and seize the discussion. It’s an important step for the newspaper, but in particular is also the recognition of the growing importance of blogs as a media platform.

From the redesign point-of-view, it’s interesting to see that the new layout stands on top of a 5 column layout, very rich, but also very concise in terms of the information it provides at first glance. The new design is brilliantly made in terms of user interface adaptability, doesn’t break with the old website concepts, it’s just an improvement, allowing users to easily adapt to the new layout by making no so obvious changes to the navigation and typography.

A funny thing, which I actually don’t know if it’s entirely new, is that although their main market is the paper business, they just have a new area dedicated to multimedia content, in particular videos. It’s a sign of times, it’s hard to live only of words in this ever more image/video rich world. It’s also a good sign of adaptability from the NY Times an certainly an example for the rest of the world newspapers, in a sense that their future depend of this kind of market adaptability.

The responsible (correct me if I’m wrong) for the redesign was Axentric, who had some time ago brought us the redesign of the also famous The Onion.