Today marks a big day in Vodafone’s history, the company just announced it’s new suite of internet services, goes by the name of Vodafone 360 and combines a unique seamless experience between mobile and the web.

Vodafone 360 aims at the core of our social life online: our friends, our communities, and all the artifacts that came from interacting with those, wether chat or mere content like photos, comments and music, all shared in one single place, providing a unified experience across different mediums.

Vodafone 360 Screenshots

Mobile phones have long been a central piece in our lives, it helps us define who we are, putting us in contact with the rest of the world. It’s also in many cases the first gateway to interact and perceive the world, in many senses they’ve enhanced our lives beyond expected, but at the same time they have been somehow out of the loop of our online lives, well it seems that until now! By combining contacts with the bits and bytes that they drop into the world, and combining all those tiny pieces of information in one single place I dare to say that Vodafone just took a deep jump into the future!

Vodafone 360 Screenshots - Connected address book

The 360 platform is open to anyone, meaning that you can join independently of your mobile operator, it’s also doesn’t compromise devices as it works across a multitude of different devices including the new and exclusive Vodafone 350 phones by Samsung.

In the words of Pieter Knook, Director of Internet Services at Vodafone Group:

“Vodafone 360 is the first service of its kind to offer customers the benefits of a truly integrated mobile internet experience that gathers all their contacts and content, all around them, in one place,”

“The beauty of Vodafone 360 is that all the services work together and they are easy to use. Vodafone 360 enables customers’ digital lives. Customers can stay in touch and share experiences through social networks, instant messaging, email, apps, maps, music and buying digital content on their mobile bill, with the personalized address book at its heart.”

Vodafone 360 is a substantiator of Vodafone’s new brand expression – ‘power to you’ – which is focused on putting the customer in control and enabling simple and easy to manage communications, both mobile and fixed.

Disclaimer: Although I’m extremely happy to see this announcement from Vodafone, my current employee, this post still represents a personal view on this subject and shouldn’t therefor be considered an official statement from the company in any ways. I’m truly happy to be able to write about it as this has been part of my life for the past months and the reason why I’ve moved to Germany.