Wikipedia's Wikireader

In a world filled with noise and constant interruptions comes a device specifically designed to facilitate your focus. It’s a small, simple three buttons device, equiped with a e-ink thouch screen, low power comsuption and packs inside all the things we ever wanted to know more about (well almost everthying I bet!) just check out the introduction video:

Is it just me, or this reminds me the Hitchhiker’s?