Today, I’ve picked this image on Igor’s Posterous:
first I smiled, but then it came to me, that although this is certainly true for many journals, the reality also reminds me that as everything else, it depends where you stand and on what you’re aware of…
The thing is that the NEW media loves to write about the OLD media, which in turn loves to write about NEW media, funny isn’t it?
I read most of my news online, but from time to time I do LOVE to read what I’ve been calling Slow News (and i’ll promise that I’ll cover this in my next post), meaning that I do read paper magazines and newspapers. I am in fact paying subscriptions for those when available (yes living in Germany has it’s drawbacks if we depend on international press).
So I take the opportunity to talk about two, relatively young projects on the newsstand that really make my days offline more richer.
First entry, Monocle, I’ve been reading Monocle since it’s first edition, it’s hard to grasp what captivated me from the very beginning. I do recall that it’s thickness, layout and typography was what probably made me buy it in the first place, but then I discovered inside something to calm my endless need to learn about new things that go on in common and not so common places in the world. Information that goes unnoticed, information that literally take you there and experience life in places where you haven’t been. Monocle introduced me to a whole new concept of generic magazines, it’s hard to archive it exactly here or there, I’ve read pretty much about everything in it, at sometimes it even feels like my how hitchhiker guide the planet.
Second entry, the portuguese journal ‘i’ (that although it’s in paper (AND WHICH I’D LOVE TO SUBSCRIBE <- HINT! HINT! If it was available outside of Portugal, I can only mainly read it online these days), but which I ask anyone coming back from Portugal to bring me copies for as many days as they can. Simply Called ‘i’ is already a reference newspaper in Portugal.It’s less than an year old, but has already been awarded as the “best designed newspaper of Spain and Portugal” (20.000-60.000 category) by a jury of the regional Chapter of the Society of News Design (SND-E). Suprised? Not really, people will always love to read newspapers (they just dislike the price/content balance). When I first read i, I noticed similar design decisions, a clear layout, clean, images taking over entire pages, a diferent paper, a compact size, and of course, a very well selected hand of news to fill in the gaps every day. If this doesn’t convince you that it’s possible to create new newspapers, than let the numbers decide for you, they’re selling around 16000 copies of it, on the same month that the top 2 national newspapers (Público & Diário de Notícias) sold between 30000-36000 copies. Martim Avillez Figueiredo gave recently an interview about the design award, that I consider is worth reading for anyone interested in the media/newspaper business.
Meaning that if you’re really aware of what your readers WANNA read and are willing to pay, you can probably live a bit longer! One very important note about this and of course other surviving giants of the OLD media is the fact that they all share a great online counterpart, meaning that they’ve been able make the transition and in this case align both side of the media experience as a whole!