It’s been around for at least 2 decades: known as the KISS rule in marketing and advertising
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I'm Pedro Custódio, a User Experience Advocate with a strong software architecture background, sometimes I train and speak others in the arts of both. I'm currently main organizer of SHiFT and working on the Vodafone 360 project.
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Last week i heard a speaker saying:
“Keep it simple and stupid”.
That’s the danger of universal acronyms
He! He!
I just hope it wasn’t yet another one proclaiming the need to dumb the world..
It’s been around for at least 2 decades: known as the KISS rule in marketing and advertising