Richard The & “The Green Eyl” new visual identity for the MIT Media Lab its as brilliantly clever as beautiful!

Inspired by the community it comprises, the logo is based on a visual system, an algorithm that generates a unique logo for each person, for faculty, staff and students. According to Richards there’s even a custom web interface to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces… amazing:

… more here.