For the past 5 months I’ve been working on Vodafone Germany customer journeys, trying to understand that ticks their customers...
ServiceDesign
About the Author
I'm Pedro Custódio, and this is my long running blog. I'm passionate about products and services and their users. For some years now I've also been organizing SHiFT a conference for people to discuss ideas, technology and the future in general.
Experience is the “NEW” Product (Video)+
The official video from my presentation last month at the NEXT Service Design conference in Berlin. The slides are available...
Customers Vs Users+
Last week I picked up a post from Jack Dorsey (founder of both Twitter and Square) in which Jack advises...
Experience is the “NEW” Product+
UPDATE: the video of the presentation is now available here. We’ve been riding on a wave of consumerism since the...
Design the New Business+
Design and business can no longer be thought of as distinct activities with individual goals. Design the New Business is...
Designing Better Service Experiences+
Continuum and the AIGA convened a group of top business leaders and innovators from a variety of backgrounds and industries...
MIT Media Lab Identity+
Richard The & “The Green Eyl” new visual identity for the MIT Media Lab its as brilliantly clever as beautiful!...
Customer Journey Canvas in Portuguese+
Developed by Marc Stickdorn and Jakob Schneider the Customer Journey Canvas is a nice tool described and used in their...
World Usability Day 2010+
The day is almost over but I’ve hardly close to finish my post about this year’s topic – Communication, so...
Surrogates are here!+
Android won’t probably just be part of yet another movie like Surrogates in a time not far away from the...
World Usability Day Charter+
Today it’s the World Usability Day, this year’s theme is ‘Designing for a Sustainable World’, a theme that’s particular personal...