Advertising with Flies

There’s no limits for Marketeers! Don’t believe in me? Have look the video from the latest marketing campaign from Eichborn the publisher with the fly, they prepared around 200 flies with an ultra light banner, the banner was attached with natural wax and after a short time the banner dropped off by itself to ensure that no flies were actually harmed in the process…

ouch!

Posted via email from pedrocustodio’s posterous

1980 vs 2009’s advertising tools

Less attention => new forms of Advertising

We’re all under flooded and overwhelmed by advertisement, so everyone of us have developed different ways to address the problem, some called the ad-blindness, others advertising counter measures, some more conscious others not so much, but in the end they all resume to forms of ignoring advertising…

At this point I need to say that it has worked rather well for me, nevertheless yesterday I was caught by surprise with a campaign by Apple on NYTimes. Strangely the AD was pretty normal, no fancy graphics, no key images, just the same two guys they’ve been running for a while. What caught my attention was how somehow their behavior didn’t make sense, until I finally noticed that the campaign was run over multiple AD tiles on one same webpage!

Brilliant I tweeted!

Although the quality, immersion and interaction is completely different I managed to record a small video from it, just to be able to mention it here:

Back, while, when I was still working at SAPO I realized that stupidly running regular advertisements is much simpler and require less work than to actually plan and deliver a successful campaign, it’s not the same to say that the more money you spend, the more results you’d get (that’s yet another problem!), in a sense that if a company really need to put out their message, and especially in this times of financial burdens it requires to be a step ahead and in this case by being ingenious and deeply smart!